Thilosh Moodally, BMW SA, talks strategy behind the launch of new … –

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Moodally was appointed to her role as recently as 1 January, replacing Deena Govender. She has, however, held several key roles over 20 years in BMW Group South Africa.
Previously the head of MINI South Africa, Moodally joined BMW South Africa in 2003 as a chartered accountant CA(SA) in the finance department at BMW Group Plant Rosslyn. Her experience spans the finance, customer support, and dealer development areas within BMW Group South Africa.
The new BMW X1 and BMW 3 Series are incredibly important models for BMW in South Africa. The 3 Series has a long history as one of our strongest performers in this market. Similarly, with the all-new BMW X1, we believe we have the right product to make the entry point into the popular BMW X range of sports activity vehicles that much more desirable. They are the perfect additions to the strong product offensive that we have been driving over the recent years. The BMW iX1, whose market introduction is imminent, has the distinction of being the new entry into the BMW full-electric portfolio, alongside the recently-introduced BMW i7, the BMW iX, BMW i4 and iX3 models.
The third generation of the BMW X1 is produced at BMW Group Plant Regensburg and the BMW 3 Series at BMW Group Plants Munich and San Luis Potosí (Mexico). It is at these plants where the investments in preparation for the production (or further production in the case of the BMW 3 Series) would have been made. Please understand we do not comment on profit margins nor sales targets.
By 6 Mar 2023
The all-new BMW X1 continues BMW’s success story in the compact SAV segment and will soon have a new entry to the brand’s full-electric portfolio in the form of the BMW iX1. Powered by BMW’s fifth-generation e-drive, it offers full-electric range up to 438km.
Robust proportions give the all-new BMW X1 a powerful exterior aura. The prominent upright front end makes a visual statement and contributes to the strong sense of purpose. The interior, featuring the BMW Curved Display has a spacious and open feel, with a modern character and a clear move to digitalisation.
The BMW 3 Series remains the epitome of driving pleasure. Globally successful for more than 45 years, it continues to represent the core of the BMW brand. Now, it is sportier, more modern, and more digital with a new look, an enhanced range of equipment and a more customer-centric offering with simpler and clearer configurations.
BMW Group South Africa, incorporating BMW, MINI and BMW Motorrad, is driven to remain number one in the premium automotive segment in South Africa. The BMW X1 and the BMW 3 Series have their roles to play in conquering the compact SAV segment and continuing the success story in the premium mid-size segment, respectively.
By 6 Mar 2023
Unfortunately, we are unable to comment on development and test cycles, or sales forecasts and targets.
Campaigns for these models would focus on digital always-on, retailer marketing, and traditional out-of-home. In addition, the BMW X1 is displayed on South Africa’s largest mega-format, solar-powered LED roadside screen.The digital out-of-home billboard, which measures 400m2, is in a prime position on Johannesburg’s N1 (North) between Allandale and New Road.


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